Headquartered in Beijing and since establishment in 2011, we are a leading provider of digital educational content in China and have been committed to developing educational content to fulfill the massive demand for high-quality, professional development training resources in China. Our mission is to lead the evolution of professional training in China through proprietary, localized digital education content.
We started operations by providing educational content products and IT services to higher education institutions. After the initial growth period, our products and brand have gained increasing recognition and acceptance by both higher education institutions and the general public. We then initiated end-user business and started providing products to individual customers, and acquired companies in Shanghai and Guangzhou to facilitate further expansion in the end-user market. Today, we are a leading provider of digital educational content in China. According to the Frost & Sullivan Report, we were the seventh largest digital content provider for higher education in terms of the revenue derived from providing digital contents for higher education institutions in China in 2021 and we became the largest online career training services provider for higher education institutions in China in terms of revenue in 2021, leveraging our deep understanding into and rich experience in professional development training, as well as our strong curriculum development capabilities.
Leveraging our strong capabilities in developing proprietary professional development training content and success in consolidating educational content resources within the industry, we have successfully built up a comprehensive, multi-dimensional digital educational content database. As of December 31, 2021, our and the VIEs’ educational content library consisted of more than 30,000 online videos and video courses totaling approximately 6,100 hours, of which more than 76.8% were self-developed. Our educational content database offers a wide range of professional development products, including employability skills and entrepreneurship guidance courses, professional skills training courses, skill improvement courses and professional certification quiz banks. We embed proprietary digital education content into the self-developed online learning platforms, which are provided to a wide range of customers through our omni-channel sales system. We are also fully committed to the digitalization and informatization of the education sector in China. Since 2015, we have developed a number of software applications to provide software or customized intelligent solutions tailored to meet the specific needs of educational institutions and other institutional customers.